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Week #11A - Email Marketing

1. I think a monthly newsletter would be best - things like updates on how each project is going, what's coming down the pipe, and information about upcoming deals and sales. I don't believe enough progress would be made week to week to fill a weekly newsletter, and quarterly would be too infrequent for my tastes. I like it best myself when a developer is open with what's going on, and a monthly or bi-monthly newsletter could keep people in the loop without overwhelming them, or taking too long between.

2. I think ExposVRe could absolutely make good use of a newsletter. Release updates, project summaries, deals, sales, all that kind of stuff would be great content for a regular newsletter release.

  • Release updates let people know what's coming out, when it's coming out, and what to expect in each update. This gives people a clear view of what they can use the software for.
  • Project summaries let people know what's going on and what's the scope of each project, and how it can be applied to various healthcare situations.
  • Deals and sales give people a heads-up on what they can save money on, and how long each sale is going for. Something like this may need to be done outside of a regularly scheduled newsletter as well, as they'll more than likely come up more frequently than not.

Comments

  1. Que10November 1, 2019 at 8:41 PM

    I also said that my business would do once a month emails. I wouldn't want to bother my customers by sending out too many emails. Once a month is good to let the customer know your thinking about them, but not bothering them at the same time.

    ReplyDelete
  2. Zack SaiNovember 4, 2019 at 5:10 PM

    Casey,

    Great summary of your thoughts on when and how to email your target market. Might I add, this is my first time seeing your blog and it looks stunning! Great visuals, the site is so clean I could rub my glasses with it.

    Keep up the great work!

    ReplyDelete
  3. Katalin SolymosiNovember 4, 2019 at 7:15 PM

    I had similar thoughts about the frequency of the newsletter. if it’s too frequent, it can end up being annoying, but if it’s too infrequent, you become out of sight and out of mind. I agree that projects information will make good content for your newsletter.

    ReplyDelete

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