Casey Ryan's Blog

I'm not a big social media person myself - the only sites I routinely make use of are Twitch, YouTube and Reddit, and even those are more for personal use than anything else. However, I think Instagram and Snapchat are pretty interesting sites to use, and could be of great use to a business that is primarily visual in nature - such as my mock up. The types of platforms that integrate best are ones that provide a way to show visual mediums quickly, easily, and understandably. Primarily, this is things like Instagram, Snapchat, YouTube, Twitch, and so on, but Facebook Business pages are a great place to store all of that and direct traffic out from there. I would like to use Google Analytics and well placed Facebook ads primarily, as those can provide both the information I need to see how the site is being used, as well as a tasteful way to appeal to consumers in a broad sense, and draw in potential backers to the project. I think for the most part, a weekly or even bi-weekly pu

The most important things in analytics to keep tabs on use behavior and audience reports, as well as user flow and conversion. These analytics show how often people are using the site, and from what age groups, which can assist in knowing if something needs to be changed or altered to direct more appropriate traffic in certain directions. User flow is great for figuring out if the links are directing people in the way that I and the business would like, or if they need to be redesigned to properly guide the experience through. Behavioral analysis means that I can get insight as to how people use the site, and from there figure out what works out best for placement of ads, how to disseminate information, and how to make sure that people are getting what they need and what I'm after out of the site itself. The same goes for audience reports, getting demographic information and individual behavior rather than just it in aggregate, which allows for a more personalized experience browsi

These ads are aimed at drawing people in, and explaining the basic concepts behind the business at ExposVRe. They're designed to entice curious onlookers and people interested in these concepts to get involved directly by visiting the page to Learn More, and hopefully from there keep them looking at what's going on. The objective of these ads is to lead to sales, but mostly to lead to spread of word to companies that may be interested in support this project.

The advertising that my business could use, I feel, should be mostly unobtrusive and not invading on the overall message and feel of the business itself. As a primarily medical/therapeutic option, I feel that going in too much on advertising could feel cheap and rude, as it draws away from the impact that the software is supposed to have. Ones that I would try in particular would be simple ads on the sides of the Facebook page - right column ads in particular, and infrequently in the News Feed on the main page. Both of these offer the option to see the ads and interact with them if the user so chose, without directly interrupting their experience. I wouldn't want to place any ads in the Videos, as that could interrupt the viewing process and distract the user from checking out what the intent behind the business is. Video ads are a huge detriment in the enjoyment of a video, and I want the focus to be on the product, not on something else coming in mid way.

The Oculus Rift - The Oculus company uses a lot of visual advertising to promote their product - many video ads, commercials, and in-app advertising with programs like Discord, Twitch, and YouTube streaming. Their advertising is fairly effective, as it draws people into the VR space and lets them see how it all works, and what they can do with it. The things that particularly draw my attention are the showcasing of what programs you can interact with on the device, and the imagery and video that directly shows it to you. The HTC Vive - Similarly to the Oculus, the Vive's advertising is mostly visual in nature, befitting their product of being a VR company. While they do less advertising than the Oculus, the Vive is still a fairly common VR headset option, and that allows them to follow much in the same path as the Oculus Rift. Visual ads, particularly video, are most commonplace, with a call to action to get up and start being active while gaming - something that VR is quite good

Streaming Content - Streaming content is a very viable and great way to involve people in your business, especially if it offers something that people may like to watch. In my case, previewing scenarios and showing developer streams and comments is a great engagement tool, and directly lets your customers and supporters get in contact with you. Twitch would most likely be the best service, as it is the largest and most well known streaming platform, but YouTube is also a viable alternative - or both at once. Up and coming services like Mixer may be a platform to keep an eye on, as well as Facebook's streaming services, but those don't have the weight behind them that Twitch and YouTube do. Music Sites  - While a potentially unorthodox choice, sound plays a vital role in treatments as well. If the scenarios use custom music to soothe and help out patients, relying on music sites like Spotify, iTunes, Pandora, and so on to populate out those tracks for personal use could be a g