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Week #13B - Facebook Ad Options

The advertising that my business could use, I feel, should be mostly unobtrusive and not invading on the overall message and feel of the business itself. As a primarily medical/therapeutic option, I feel that going in too much on advertising could feel cheap and rude, as it draws away from the impact that the software is supposed to have.

Ones that I would try in particular would be simple ads on the sides of the Facebook page - right column ads in particular, and infrequently in the News Feed on the main page. Both of these offer the option to see the ads and interact with them if the user so chose, without directly interrupting their experience. I wouldn't want to place any ads in the Videos, as that could interrupt the viewing process and distract the user from checking out what the intent behind the business is. Video ads are a huge detriment in the enjoyment of a video, and I want the focus to be on the product, not on something else coming in mid way.

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