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Week #15A - Optimizing Yourself and the Company

The most important things in analytics to keep tabs on use behavior and audience reports, as well as user flow and conversion. These analytics show how often people are using the site, and from what age groups, which can assist in knowing if something needs to be changed or altered to direct more appropriate traffic in certain directions. User flow is great for figuring out if the links are directing people in the way that I and the business would like, or if they need to be redesigned to properly guide the experience through. Behavioral analysis means that I can get insight as to how people use the site, and from there figure out what works out best for placement of ads, how to disseminate information, and how to make sure that people are getting what they need and what I'm after out of the site itself. The same goes for audience reports, getting demographic information and individual behavior rather than just it in aggregate, which allows for a more personalized experience browsing through the ExposVRe site.

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