The most important things in analytics to keep tabs on use behavior and audience reports, as well as user flow and conversion. These analytics show how often people are using the site, and from what age groups, which can assist in knowing if something needs to be changed or altered to direct more appropriate traffic in certain directions. User flow is great for figuring out if the links are directing people in the way that I and the business would like, or if they need to be redesigned to properly guide the experience through. Behavioral analysis means that I can get insight as to how people use the site, and from there figure out what works out best for placement of ads, how to disseminate information, and how to make sure that people are getting what they need and what I'm after out of the site itself. The same goes for audience reports, getting demographic information and individual behavior rather than just it in aggregate, which allows for a more personalized experience browsing through the ExposVRe site.
Trying to get the attention of a business can be one of the hardest things imaginable - I know from personal experience! Most of the time, you're routed into automated voice messages and solutions that you've tried before, and it takes forever to get in touch with another real person to try and have your problem even acknowledged, let alone looked at. It's a real hassle - but thankfully, with the advent of social media, those problems are...alleviated, at the very least. Social media - especially Twitter, in this case - does make it easier to get noticed. Tagging the customer service account for the business in question - or even people you know who are employed there -can help raise awareness of your issue. On top of that, others with the same issue come out of the woodwork to report on it as well, adding their voices to yours. These sorts of waves can draw the attention of even the higher ups in a business, which usually leads to an elevated state of trying to get the p...
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