The Oculus Rift - The Oculus company uses a lot of visual advertising to promote their product - many video ads, commercials, and in-app advertising with programs like Discord, Twitch, and YouTube streaming. Their advertising is fairly effective, as it draws people into the VR space and lets them see how it all works, and what they can do with it. The things that particularly draw my attention are the showcasing of what programs you can interact with on the device, and the imagery and video that directly shows it to you.
The HTC Vive - Similarly to the Oculus, the Vive's advertising is mostly visual in nature, befitting their product of being a VR company. While they do less advertising than the Oculus, the Vive is still a fairly common VR headset option, and that allows them to follow much in the same path as the Oculus Rift. Visual ads, particularly video, are most commonplace, with a call to action to get up and start being active while gaming - something that VR is quite good for.
VeeR VR - VeeR is unlike the Vive and the Oculus in that they focus on VR programs instead of the overall headset itself. They broadcast applications that they find interesting or worthwhile to users, mostly usual visual medium supplemented by text and more. These sorts of things are great ways to draw people in, and engage them in a meaningful, repetitive way, making sure they continue to use their service to find new VR options.
Virtuality - Similar to VeeR, Virtuality does most of their advertising via Facebook, and image posts supplemented with text beneath. These posts draw in the user to click the link and check out the overall message of the site, and seeing how it all comes together and relates to the VR space. However, Virtuality seems to have fallen by the wayside, and hasn't posted anything for several months.
Advertising on Social Media has a far larger reach, and that makes it more worthwhile in a sense than newspaper or traditional advertising. What it lacks, however, is the local touch. Newspapers tend to have adverts for things immediately around you and within your reach, whereas Social Media advertises things the world over. That lends a certain sense of impersonal interaction to it, which some people may value more than the ease of access that Social Media brings.
The HTC Vive - Similarly to the Oculus, the Vive's advertising is mostly visual in nature, befitting their product of being a VR company. While they do less advertising than the Oculus, the Vive is still a fairly common VR headset option, and that allows them to follow much in the same path as the Oculus Rift. Visual ads, particularly video, are most commonplace, with a call to action to get up and start being active while gaming - something that VR is quite good for.
VeeR VR - VeeR is unlike the Vive and the Oculus in that they focus on VR programs instead of the overall headset itself. They broadcast applications that they find interesting or worthwhile to users, mostly usual visual medium supplemented by text and more. These sorts of things are great ways to draw people in, and engage them in a meaningful, repetitive way, making sure they continue to use their service to find new VR options.
Virtuality - Similar to VeeR, Virtuality does most of their advertising via Facebook, and image posts supplemented with text beneath. These posts draw in the user to click the link and check out the overall message of the site, and seeing how it all comes together and relates to the VR space. However, Virtuality seems to have fallen by the wayside, and hasn't posted anything for several months.
Advertising on Social Media has a far larger reach, and that makes it more worthwhile in a sense than newspaper or traditional advertising. What it lacks, however, is the local touch. Newspapers tend to have adverts for things immediately around you and within your reach, whereas Social Media advertises things the world over. That lends a certain sense of impersonal interaction to it, which some people may value more than the ease of access that Social Media brings.
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