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Week #11A - Email Marketing

1. I think a monthly newsletter would be best - things like updates on how each project is going, what's coming down the pipe, and information about upcoming deals and sales. I don't believe enough progress would be made week to week to fill a weekly newsletter, and quarterly would be too infrequent for my tastes. I like it best myself when a developer is open with what's going on, and a monthly or bi-monthly newsletter could keep people in the loop without overwhelming them, or taking too long between. 2. I think ExposVRe could absolutely make good use of a newsletter. Release updates, project summaries, deals, sales, all that kind of stuff would be great content for a regular newsletter release. Release updates let people know what's coming out, when it's coming out, and what to expect in each update. This gives people a clear view of what they can use the software for. Project summaries let people know what's going on and what's the scope of each pr
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Week #2A - Overview of Social Media

There are many, many social media platforms that everyone can use on a daily basis. Of all of these options, there's a few things to keep in mind when deciding which ones you want to use - most importantly, what's the best use of each site? Do you want to use it for yourself, or for a business? Picking the right platform for the right job is crucial to social media success. For those looking for a more personal touch, I would recommend sites like Instagram or Snapchat - Pinterest as well can fall into this category. While businesses can absolutely make use of these sites to take photos and share interesting tidbits, these image sharing social media outlets are more easily used by individuals, to share things that they like and see on a daily basis to their friends and family, or anyone else following them. Often used for sharing food pics or vacation snapshots, image sharing sites like Instagram are great for the individual user. Over time, they can form a photo album of your
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Week #3A - Communication

Trying to get the attention of a business can be one of the hardest things imaginable - I know from personal experience! Most of the time, you're routed into automated voice messages and solutions that you've tried before, and it takes forever to get in touch with another real person to try and have your problem even acknowledged, let alone looked at. It's a real hassle - but thankfully, with the advent of social media, those problems are...alleviated, at the very least. Social media - especially Twitter, in this case - does make it easier to get noticed. Tagging the customer service account for the business in question - or even people you know who are employed there -can help raise awareness of your issue. On top of that, others with the same issue come out of the woodwork to report on it as well, adding their voices to yours. These sorts of waves can draw the attention of even the higher ups in a business, which usually leads to an elevated state of trying to get the p
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