Skip to main content

Week #5A - Defining Your Target Market

I've chosen Set #2 - Subway and Hungry Bear Deli & Sub Shop.

Both of these sites are designed for a singular purpose - to get people hungry enough to want to buy their product. Subway is more broad-reaching - it's not a local chain alone, so it's advertising and menu options on offer cover a wider array, to loop in more people. Hungry Bear, on the other hand, is a local place in Vista. They want people nearby to come in and buy a sandwich, and then to tell their friends and family to come in, too. They really are after the idea to make people hungry enough, just by looking at the site and images, to want to try out the restaurant. It's pretty effective, if I say so myself! Their demographics are similar in target, but vary wildly in scope. Subway is worldwide, Hungry Bear is at best within a county.

The most immediate difference when loading into the main page of the site is in presentation. The Hungry Bear homepage loads in with just an image and scrolling text visible - to get anything else, you'll need to scroll down and explore the lower half of the page. Subway's homepage has an ad for their limited time offers at the top, with more information partially visible on your monitor to let you know there's more to see down below. Other than that, however, both sites are remarkably similar in many regards. They offer pictures and enticing showcases of the food they both offer - sub sandwiches, in this case - and use those as a way to elicit an immediate response from the viewer. Even just looking at them, I get hungry! 

What I can tell about their audience differs for each site. The Hungry Bear Deli is really targeting people in the San Diego area - things like 'The Best Subs in San Diego' and a prominent display of the location in Vista both indicate they want to draw people in who live here, but also visitors and tourists. Come check out the best subs in the area, the site says, along with enticing images of the offerings - and a direct link right to the menu. Subway is a little more corporate about it, showing various ways you can get food delivered right to you via Uber, GrubHub and Doordash, as well as prominent Catering and Rewards options for repeat customers. As a worldwide corporation, you can see a greater focus on brand recognition here too, with showings of Partners and promotions, and Well-Being advocacy initiatives made by the company.

Comments

Post a Comment

Popular posts from this blog

Week #11A - Email Marketing

1. I think a monthly newsletter would be best - things like updates on how each project is going, what's coming down the pipe, and information about upcoming deals and sales. I don't believe enough progress would be made week to week to fill a weekly newsletter, and quarterly would be too infrequent for my tastes. I like it best myself when a developer is open with what's going on, and a monthly or bi-monthly newsletter could keep people in the loop without overwhelming them, or taking too long between. 2. I think ExposVRe could absolutely make good use of a newsletter. Release updates, project summaries, deals, sales, all that kind of stuff would be great content for a regular newsletter release. Release updates let people know what's coming out, when it's coming out, and what to expect in each update. This gives people a clear view of what they can use the software for. Project summaries let people know what's going on and what's the scope of each pr...
3 comments
Read more

Week #3A - Communication

Trying to get the attention of a business can be one of the hardest things imaginable - I know from personal experience! Most of the time, you're routed into automated voice messages and solutions that you've tried before, and it takes forever to get in touch with another real person to try and have your problem even acknowledged, let alone looked at. It's a real hassle - but thankfully, with the advent of social media, those problems are...alleviated, at the very least. Social media - especially Twitter, in this case - does make it easier to get noticed. Tagging the customer service account for the business in question - or even people you know who are employed there -can help raise awareness of your issue. On top of that, others with the same issue come out of the woodwork to report on it as well, adding their voices to yours. These sorts of waves can draw the attention of even the higher ups in a business, which usually leads to an elevated state of trying to get the p...
2 comments
Read more

Week #10A - Blogging for Business

Adding touches to blog posts that let people relate to your content is a great idea, but not in every situation. You want people to form positive personal experiences with your content - stories that make them reflect and remember things from their own life, that let them connect with the person behind the blog, writing the posts. You want to reassure people of their choices, allow them to make smart decisions, and let them share the news of your blog and your company to others, to drive business to your place instead of someone else's. Including things like calls to action (like directly telling them how to get in touch with you, or using phrases like act now!, etc.), and showcases of your products/services are great ways to add personal touches to your content. You want these things to reinforce decisions that customers make to shop at your business, instead of goings somewhere else, and to assuage any fears they might have of shopping somewhere new. Communicating directly with...
1 comment
Read more