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Week #5A - Defining Your Target Market

I've chosen Set #2 - Subway and Hungry Bear Deli & Sub Shop.

Both of these sites are designed for a singular purpose - to get people hungry enough to want to buy their product. Subway is more broad-reaching - it's not a local chain alone, so it's advertising and menu options on offer cover a wider array, to loop in more people. Hungry Bear, on the other hand, is a local place in Vista. They want people nearby to come in and buy a sandwich, and then to tell their friends and family to come in, too. They really are after the idea to make people hungry enough, just by looking at the site and images, to want to try out the restaurant. It's pretty effective, if I say so myself! Their demographics are similar in target, but vary wildly in scope. Subway is worldwide, Hungry Bear is at best within a county.

The most immediate difference when loading into the main page of the site is in presentation. The Hungry Bear homepage loads in with just an image and scrolling text visible - to get anything else, you'll need to scroll down and explore the lower half of the page. Subway's homepage has an ad for their limited time offers at the top, with more information partially visible on your monitor to let you know there's more to see down below. Other than that, however, both sites are remarkably similar in many regards. They offer pictures and enticing showcases of the food they both offer - sub sandwiches, in this case - and use those as a way to elicit an immediate response from the viewer. Even just looking at them, I get hungry! 

What I can tell about their audience differs for each site. The Hungry Bear Deli is really targeting people in the San Diego area - things like 'The Best Subs in San Diego' and a prominent display of the location in Vista both indicate they want to draw people in who live here, but also visitors and tourists. Come check out the best subs in the area, the site says, along with enticing images of the offerings - and a direct link right to the menu. Subway is a little more corporate about it, showing various ways you can get food delivered right to you via Uber, GrubHub and Doordash, as well as prominent Catering and Rewards options for repeat customers. As a worldwide corporation, you can see a greater focus on brand recognition here too, with showings of Partners and promotions, and Well-Being advocacy initiatives made by the company.

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