Adding touches to blog posts that let people relate to your content is a great idea, but not in every situation. You want people to form positive personal experiences with your content - stories that make them reflect and remember things from their own life, that let them connect with the person behind the blog, writing the posts. You want to reassure people of their choices, allow them to make smart decisions, and let them share the news of your blog and your company to others, to drive business to your place instead of someone else's.
Including things like calls to action (like directly telling them how to get in touch with you, or using phrases like act now!, etc.), and showcases of your products/services are great ways to add personal touches to your content. You want these things to reinforce decisions that customers make to shop at your business, instead of goings somewhere else, and to assuage any fears they might have of shopping somewhere new. Communicating directly with your consumer base is also usually a net positive, as people are far more likely to accept bad news if you can adequately explain how and why it happened, and promise to rectify the situation as soon as possible.
On the flip side, you don't want to always have that personal touch in every piece of content. Some things need to be delivered from a more impersonal, business-style manner. Things like earnings reports, bad news, or investor reports should be done professionally and without a desire to appeal to the emotions of your client base. You want to make sure that things that are to do with the wellness of the business and the corporation are handled in a clean, concise manner that conveys all the relevant information without obscuring it behind personal anecdotes or stories.
Including things like calls to action (like directly telling them how to get in touch with you, or using phrases like act now!, etc.), and showcases of your products/services are great ways to add personal touches to your content. You want these things to reinforce decisions that customers make to shop at your business, instead of goings somewhere else, and to assuage any fears they might have of shopping somewhere new. Communicating directly with your consumer base is also usually a net positive, as people are far more likely to accept bad news if you can adequately explain how and why it happened, and promise to rectify the situation as soon as possible.
On the flip side, you don't want to always have that personal touch in every piece of content. Some things need to be delivered from a more impersonal, business-style manner. Things like earnings reports, bad news, or investor reports should be done professionally and without a desire to appeal to the emotions of your client base. You want to make sure that things that are to do with the wellness of the business and the corporation are handled in a clean, concise manner that conveys all the relevant information without obscuring it behind personal anecdotes or stories.
Hi, I totally agree with your approach to when you would use a personal touch and when you would be formal and professional in your blog. Building connections with your customers is the main reason for your blog and as you pointed out, a personal tone is a great way to do that.
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