These posts are designed to do multiple things for engagement. First off, just a general update post - showing what is being worked on, and what the goals of the project are. Following that up within a day with a post of proof - actual images and/or video of the project moving forward helps reassure customers and investors alike that the product is worth something - and worth their time and attention. This also helps attract eyes as people are seeing reliable posting methods from the page, and can help drive attention where you want it to be.
A poll is a great way to get engagement as well - it's taking user feedback and letting them feel like they have a hand in the progress of something bigger than themselves. It also lets you know where the interest is, and how the people that are invested in your business are thinking and where they'd like you to focus your efforts.
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