Skip to main content

Week #12A - Using Other Online Tools

For ExposVRe, I think Streaming content would be a great way to use another online tool to promote the business. Having streams of developers running through scenarios or showing off what's being worked on would be a great way to get customers and other people excited about the product, and to directly show how they might be of help to various people. Twitch would be a great service to use, especially given that VR is a great platform for gaming as well, so you could tie in advertising and such from that venue.

Integrating streaming would be super easy and straightforward with the current strategy. Using Facebook and Twitter, I could announce when streams would be happened, what they'd be about, and take polls and other questions about the content to be included on each stream. That's a super direct and simple way to include the customer and follower base with what's going on, and keep them up to date on how things are going - along with physical proof of project progress.

Comments

Post a Comment

Popular posts from this blog

Week #11A - Email Marketing

1. I think a monthly newsletter would be best - things like updates on how each project is going, what's coming down the pipe, and information about upcoming deals and sales. I don't believe enough progress would be made week to week to fill a weekly newsletter, and quarterly would be too infrequent for my tastes. I like it best myself when a developer is open with what's going on, and a monthly or bi-monthly newsletter could keep people in the loop without overwhelming them, or taking too long between. 2. I think ExposVRe could absolutely make good use of a newsletter. Release updates, project summaries, deals, sales, all that kind of stuff would be great content for a regular newsletter release. Release updates let people know what's coming out, when it's coming out, and what to expect in each update. This gives people a clear view of what they can use the software for. Project summaries let people know what's going on and what's the scope of each pr...
3 comments
Read more

Week #3A - Communication

Trying to get the attention of a business can be one of the hardest things imaginable - I know from personal experience! Most of the time, you're routed into automated voice messages and solutions that you've tried before, and it takes forever to get in touch with another real person to try and have your problem even acknowledged, let alone looked at. It's a real hassle - but thankfully, with the advent of social media, those problems are...alleviated, at the very least. Social media - especially Twitter, in this case - does make it easier to get noticed. Tagging the customer service account for the business in question - or even people you know who are employed there -can help raise awareness of your issue. On top of that, others with the same issue come out of the woodwork to report on it as well, adding their voices to yours. These sorts of waves can draw the attention of even the higher ups in a business, which usually leads to an elevated state of trying to get the p...
2 comments
Read more

Week #10A - Blogging for Business

Adding touches to blog posts that let people relate to your content is a great idea, but not in every situation. You want people to form positive personal experiences with your content - stories that make them reflect and remember things from their own life, that let them connect with the person behind the blog, writing the posts. You want to reassure people of their choices, allow them to make smart decisions, and let them share the news of your blog and your company to others, to drive business to your place instead of someone else's. Including things like calls to action (like directly telling them how to get in touch with you, or using phrases like act now!, etc.), and showcases of your products/services are great ways to add personal touches to your content. You want these things to reinforce decisions that customers make to shop at your business, instead of goings somewhere else, and to assuage any fears they might have of shopping somewhere new. Communicating directly with...
1 comment
Read more