Casey Ryan's Blog

These ads are aimed at drawing people in, and explaining the basic concepts behind the business at ExposVRe. They're designed to entice curious onlookers and people interested in these concepts to get involved directly by visiting the page to Learn More, and hopefully from there keep them looking at what's going on. The objective of these ads is to lead to sales, but mostly to lead to spread of word to companies that may be interested in support this project.

The advertising that my business could use, I feel, should be mostly unobtrusive and not invading on the overall message and feel of the business itself. As a primarily medical/therapeutic option, I feel that going in too much on advertising could feel cheap and rude, as it draws away from the impact that the software is supposed to have. Ones that I would try in particular would be simple ads on the sides of the Facebook page - right column ads in particular, and infrequently in the News Feed on the main page. Both of these offer the option to see the ads and interact with them if the user so chose, without directly interrupting their experience. I wouldn't want to place any ads in the Videos, as that could interrupt the viewing process and distract the user from checking out what the intent behind the business is. Video ads are a huge detriment in the enjoyment of a video, and I want the focus to be on the product, not on something else coming in mid way.

The Oculus Rift - The Oculus company uses a lot of visual advertising to promote their product - many video ads, commercials, and in-app advertising with programs like Discord, Twitch, and YouTube streaming. Their advertising is fairly effective, as it draws people into the VR space and lets them see how it all works, and what they can do with it. The things that particularly draw my attention are the showcasing of what programs you can interact with on the device, and the imagery and video that directly shows it to you. The HTC Vive - Similarly to the Oculus, the Vive's advertising is mostly visual in nature, befitting their product of being a VR company. While they do less advertising than the Oculus, the Vive is still a fairly common VR headset option, and that allows them to follow much in the same path as the Oculus Rift. Visual ads, particularly video, are most commonplace, with a call to action to get up and start being active while gaming - something that VR is quite good...

Streaming Content - Streaming content is a very viable and great way to involve people in your business, especially if it offers something that people may like to watch. In my case, previewing scenarios and showing developer streams and comments is a great engagement tool, and directly lets your customers and supporters get in contact with you. Twitch would most likely be the best service, as it is the largest and most well known streaming platform, but YouTube is also a viable alternative - or both at once. Up and coming services like Mixer may be a platform to keep an eye on, as well as Facebook's streaming services, but those don't have the weight behind them that Twitch and YouTube do. Music Sites  - While a potentially unorthodox choice, sound plays a vital role in treatments as well. If the scenarios use custom music to soothe and help out patients, relying on music sites like Spotify, iTunes, Pandora, and so on to populate out those tracks for personal use could be a g...

For ExposVRe, I think Streaming content would be a great way to use another online tool to promote the business. Having streams of developers running through scenarios or showing off what's being worked on would be a great way to get customers and other people excited about the product, and to directly show how they might be of help to various people. Twitch would be a great service to use, especially given that VR is a great platform for gaming as well, so you could tie in advertising and such from that venue. Integrating streaming would be super easy and straightforward with the current strategy. Using Facebook and Twitter, I could announce when streams would be happened, what they'd be about, and take polls and other questions about the content to be included on each stream. That's a super direct and simple way to include the customer and follower base with what's going on, and keep them up to date on how things are going - along with physical proof of project pr...